November 2013

The Art of Remarkable Marketing #2

Seafood & Eat it – Brilliant. Brilliant. Brilliant.

Admittedly I love good seafood and am a bit of a foodie but nonetheless this brand has to be one of the most exciting, fresh and authentic food brands we have seen for a long time!

Whilst, of course, the product delivers from a taste point of view, the way it is presented both in its packaging and on the website are equally as impressive.

They have a story to tell that is engaging, remarkable and one that carves a unique positioning in the marketplace.

In the digital age, it just goes to show how a small brand can get cut through and punch a powerful presence with the help of conviction plus considered and outstanding marketing. Seafood & Eat It – we love it!

Martin Thurley is an independent brand marketing consultant operating at director level in the UK, Europe and South East Asia. He is founder of SEED Marketing Communications – a full-service virtual marketing consultancy based near Birmingham in the West Midlands providing marketing solutions for business growth. SEED Marketing Communications helps ambitious SME’s with marketing guidance, support and marketing implementation with specialist sector experience in Food Retail, B2B and Not for Profit. A member of the Chartered Institute of Marketing – he has worked for Saatchi & Saatchi as well as for leading UK retailers including Lloydspharmacy and Homebase. His brand growth marketing experience includes work with – British Airways, RAC, Prudential, Capital Radio, Cunard, Stena Line, Amstrad, Selfridges, Imperial Tobacco, CP Foods, West Mercia Police, Poundland and many SME’s.

July 2013

The Art of Remarkable Marketing #1

This book is simply delicious …not only does it capture the essence of Venice, the design is truly remarkable.

We often refer our clients to Seth Godin’s great book – Purple Cow.

Here he argues that being safe is risky. Boring always leads to failure and very good is an everyday occurrence hardly worth mentioning. To be a ‘Purple Cow’ is to be remarkable and the Polpo cook book is just that!

The design consultancy – Praline – reportedly researched old Venetian books and typography before creating a design with a stripped-away spine – using the Venetian typeface – but only type sizes that would have existed in letterpress printing. In Place of the spine, the book binding is revealed giving it fantastic stand-out on shelf.

And the photography (by Jenny Zarins) complements the design perfectly.

David Tanguy the Creative Director from Praline and Polpo’s founder – Russell Norman have created a masterpiece of design and something Design Week has quite rightly acknowledged.

This is the first in our series of blog posts highlighting great pieces from the world of marketing and design – the art of being remarkable (#1)

Martin Thurley

Polpo is the exciting Venetian restaurant in London’s Soho

Martin Thurley is an independent brand marketing consultant operating at director level in the UK, Europe and South East Asia. He is founder of SEED Marketing Communications – a full-service marketing consultancy based near Birmingham in the West Midlands providing marketing solutions for business growth. SEED Marketing Communications helps ambitious SME’s with marketing guidance, support and marketing implementation with specialist sector experience in Food Retail, B2B and Not for Profit. A member of the Chartered Institute of Marketing – he has worked for Saatchi & Saatchi as well as for leading UK retailers including Lloydspharmacy and Homebase. His brand growth marketing experience includes work with – British Airways, RAC, Prudential, Capital Radio, Cunard, Stena Line, Amstrad, Selfridges, Imperial Tobacco, CP Foods, West Mercia Police, Poundland and many SME’s.