November 2013

The Art of Remarkable Marketing #2

Seafood & Eat it – Brilliant. Brilliant. Brilliant.

Admittedly I love good seafood and am a bit of a foodie but nonetheless this brand has to be one of the most exciting, fresh and authentic food brands we have seen for a long time!

Whilst, of course, the product delivers from a taste point of view, the way it is presented both in its packaging and on the website are equally as impressive.

They have a story to tell that is engaging, remarkable and one that carves a unique positioning in the marketplace.

In the digital age, it just goes to show how a small brand can get cut through and punch a powerful presence with the help of conviction plus considered and outstanding marketing. Seafood & Eat It – we love it!

Martin Thurley is an independent brand marketing consultant operating at director level in the UK, Europe and South East Asia. He is founder of SEED Marketing Communications – a full-service virtual marketing consultancy based near Birmingham in the West Midlands providing marketing solutions for business growth. SEED Marketing Communications helps ambitious SME’s with marketing guidance, support and marketing implementation with specialist sector experience in Food Retail, B2B and Not for Profit. A member of the Chartered Institute of Marketing – he has worked for Saatchi & Saatchi as well as for leading UK retailers including Lloydspharmacy and Homebase. His brand growth marketing experience includes work with – British Airways, RAC, Prudential, Capital Radio, Cunard, Stena Line, Amstrad, Selfridges, Imperial Tobacco, CP Foods, West Mercia Police, Poundland and many SME’s.